Apr
25
2017

Thoughts on Digital Marketing from the LSA’s “Bootcamp” in Atlanta

I recently participated in the Local Search Association’s (LSA) Bootcamp in Atlanta, a one-day digital marketing workshop (and roadshow) designed to help business owners master the fundamentals of digital marketing. Delivering on our mission of helping local businesses grow, this was an incredible opportunity for YP℠, as one of the event’s main sponsors, to provide…  Read More

Apr
25
2017

Search Trends – Expanding the SEM sandbox

The way people search for products and services online has dramatically changed in recent years. There was a time, not so long ago, when the search journey, if you could call it that, required nothing more than simply inputting a query into a search engine and then rummaging through the search results page (via a…  Read More

Apr
25
2017

Every Business Has a Story to Tell

There are a lot of reasons businesses come to be. Sometimes businesses begin as a way of turning a hobby into a way of making money. Sometimes they are motivated by a desire to fill a need that isn’t met by another business. Sometimes they are tied to a long-standing family tradition. Sometimes there’s a…  Read More

Apr
24
2017

Balancing the Risks and Rewards of Reviews: 4 Insights Every Business Owner Should Know

Today’s consumers don’t always follow the seemingly straightforward path of “search it, find it, buy it.” Instead, they search at home, at work and on-the-go to find products and services while looking at photos, watching videos, reading reviews and asking for recommendations as they inch closer to making a purchase decision. Whether they’re looking to…  Read More

Apr
24
2017

A Few Ways indopages Helps You Survive Flu Season

Have you come down with a case of the fever, chills, headache, and muscle pain? Sounds like you’ve got the flu. Oh, the joys of peak flu season across the U.S. At YP, The Real Yellow Pages®, we tend to notice an uptick in searches in our Healthcare categories – such as Doctors, Pharmacy, and…  Read More